How to protect your company from cyber crooks.
If you think emails and web sites are coming under attack from the dark side of online activity, then you don’t want to get too close to social networks like Facebook and Twitter. For this is where the...
View ArticleYour company may well be at risk
If you think emails and web sites are coming under attack from the dark side of online activity, then you don’t want to get too close to social networks like Facebook and Twitter. For this is where the...
View ArticleWhen an open rate does not include all the emails that are opened
Way back in the dim and distant past (well last year) I wrote an article about email open rates and how unreliable they are. But despite the fact that one or two others in the business did the same (I...
View ArticleYou are probably not reading this
You aren’t reading because of “email fatigue”. Even if your email gets through to you and is not blocked by filters and the like, “e-mail fatigue” then clicks in. The fact that you get 128 billion...
View ArticleBlogs can earn more money than you think
My thinking is that blogs are worthwhile because they get your company message to wider and wider audiences, and allow you to become known to people who can find your background thoughts and...
View ArticleInformation Commissioner gets new powers
The rapid development of new powers for the Information Commissioner seem to have slipped in under the radar – but they are quite alarming. There is the ability to a £500,000 fine (from April 6), and...
View ArticlePeople never read messages as we expect them to
There is a book by Geoffrey Miller Spent: Sex, Evolution and the Secrets of Consumerism. which seems to argue that people in develop an intuitive understanding of behaviour through their experience of...
View ArticleMore non-broadcast adverts should meet the Advertising Standards Authority...
The Advertising Association (AA) has suggested that more non-broadcast adverts should meet the Advertising Standards Authority requirements. According to reports “The recommendations, if accepted, will...
View ArticleAdvertising for free – or nearly free.
The phrase “viral marketing” – a bit like the phrase “word of mouth” is one of those that is floated around here and there. The concept that these phrases encapsulate can seem rather like geese and...
View ArticleIf you only do one thing…
In this market, if there is one thing I think virtually every company should do in terms of marketing at this moment, it is to build email lists of clients and prospective clients. Now when I say this...
View Article
